We build practical companies, products, and infrastructure for the overlooked industries that actually keep the world running.
We don't chase trends. We find industries that have been running on gut instinct and sweat for decades—and we bring them real tools. Field service. Machine shops. Specialty operators. The backbone industries that never got their software moment.
Every company we build starts with first principles. What does this operator actually need? What slows them down? What's the simplest system that solves the real problem? We don't design for demos. We design for the field.
We're not a think tank. We build. We ship. We iterate in the field with real operators doing real work. Speed and precision aren't opposites—they're both non-negotiable. If it doesn't work on a job site, it doesn't work.
Field repair, training, and preventive maintenance for embroidery and specialty production machines. Built for shops that need their equipment running, their operators confident, and downtime handled fast.
Field Service
Scheduling, dispatch, job management, customer records, invoicing, and route planning for hands-on service businesses. Built for machine techs and specialty trades that have outgrown spreadsheets but don't need bloated enterprise software.
Field Service SaaS
A business platform for embroidery and decoration shops to quote smarter, protect margins, package profitable offers, and grow revenue. Built for operators who need more than artwork files and order forms.
Specialty SaaS
A hardware-and-cloud tool that moves embroidery files from the cloud to the machine room without messy USB workflows. Built for shops that need fast, reliable design transfer, backup, and sync.
Hardware + Cloud
Browser-based navigation and route guidance for hospitals, campuses, and facilities. Built to help visitors, patients, and staff get from starting point to destination without confusion, app downloads, or heavy infrastructure.
Wayfinding SaaS
Custom embroidery, branded apparel, hats, and merch for businesses, teams, and local brands. Built for people who care how their company shows up in the real world.
Branded Apparel
A structured preparation tool that turns notes into organized outlines for talks, lessons, meetings, and presentations. Built for people who already have the material but need help shaping it clearly.
Communication SaaS"The people who keep the world running deserve better tools."
— Hyena Industries
Hyena Industries is an industrial venture studio. We build companies, products, and infrastructure for the operators, technicians, and field service businesses that power the real economy—the ones that never got their "software moment."
We're not a VC fund. We're not a consultancy. We're builders. Every company in our portfolio started with us in the field, understanding the problem before writing a line of code.
Our edge is the combination of enterprise engineering discipline and hands-on operator experience. We know how software gets built. We also know how a machine shop runs at 6am. That combination is rare. We use it relentlessly.
The category is wide open. Caterpillar built the machine. Palantir built the intelligence layer. Nobody built the operating system for the businesses in between. That's our lane.
Not insurance and railroads. Field service, industrial SaaS, specialty hardware, automation, blue-collar infrastructure, and overlooked markets.
Think Caterpillar × Palantir × Y Combinator—with operator grit built into the foundation. Every company we add to the portfolio extends the platform. Every tool we build makes the next one more powerful.
The industries we target have been chronically underserved by technology. They're too "un-sexy" for venture capital, too fragmented for big enterprise software, and too important to leave behind. They have real revenue, real customers, and real pain. That's exactly where we work best.
Any business that helps operators build, fix, move, service, or automate—belongs under Hyena.
If you operate in an industry that's been left behind by modern technology—or you're building something that belongs in the portfolio—we want to hear from you.